Corporate health has become a huge deal among companies that it is not surprising to see the corporate fitness business becoming more competitive now than ever. Companies today have discovered the real value of health at work and in promoting employee physical fitness.
Many are now willing to invest in a well-designed corporate fitness programs because they are aware of the lasting effects of healthy workers who have the strength to ward off sickness and improved morale to carry out work-related tasks. So if you are planning to start out in this business, then you have a lot of grounds of cover. Hopefully, with the industry in its infancy stage you may become one of the strong pioneers in this field.
Some Considerations in the Corporate Fitness Business
Like any business, you have to prepare yourself for the adversities that will come with your business undertaking. The first thing you should remember: Starting out can be the most challenging. However, once you get your business from the ground up, it may be easier to get the ball rolling on implementing strategies for your company’s growth and development. As with any business undertaking, you must never give up.
Start Small, Think Big
Never be afraid to start your new business small, but always find new ways to build it up as you go along the way. You will have to decide between the initial cost of starting up your corporate wellness company against its potential benefits and profits. Don’t lose hope if you are not able to go all out at the start.
If you can’t afford to build your own fitness centre just yet, then you will just have to find alternative ways. For example, you can look for a fitness centre or a sports facility within your locality to negotiate a deal between you and that establishment so that your clients will have a venue to go to, in the meantime.
You can also lure companies to sign up for your services by giving away freebies or rewards, like free pedometers and other health and fitness gadgets. You can even offer ingenious ways to promote healthy eating by offering employees of a certain company with a menu of nutritious but irresistibly delicious food choices in the cafeteria.
There are plenty ways to go around a particular obstacle in your new and small fitness company. You just have to plan out your strategy, for both short and long terms, with your endpoint in the future to have the ability to fully provide for the services and equipment that your client demands and rightfully deserves.
Provide Answers to Company Health Needs, and Beyond
Corporate health programs are there to offer an extensive plan for maintaining physical health among employees. This should be your top priority, but it should not be the end of it. You must go beyond what is expected from you.
Companies know that unhealthy employees are prone to become tired, sluggish, and end up unhappy workers. How do you solve that? You can provide a great solution to this by offering a holistic program that will enhance all facets of a person’s life: physically, emotionally, and mentally.
While other companies offer only physical fitness, you may go further by offering friendly physical tournaments among employees, personal coaching for the physically struggling, or a weight loss program for the obese or overweight. These are only a few of the numerous things you can implement to make your young corporate health business more appealing to prospective company clients.
Get Employee Feedbacks
Before you start out with anything, you must conduct a research into what employees truly need with regard to health programs. For after all, your services are targeting the workers of the company so it’s only right to give them your utmost priority. You should begin by creating a health and wellness program that will not become boring or routine for employees. Taking that into consideration, you then will need to factor in the goals of the employer.
If you are able to provide for the health and wellness needs of the employees in an exciting and appealing manner while addressing the company’s goals, then that should give you a terrific start. You can then increase your appeal to the employees through a first phase in your program that will initially figure out specific health problems per individual, which you will plan to solve by offering customised health solutions.
Encourage the employees even more by informing them that you are truly concerned about their individual future, family health and relationships. You can even tell them of ground-breaking ways to overcome health issues that have been proven by many clients in the past, or a systematic and effective way to lose weight for overweight or obese employees.
Bottom line is, you must create a strong image of a trustworthy friend and ally which the employees can trust and not be intimated by.
Promoting Your New Corporate Fitness Business
Once you have established your new health and wellness business that targets companies, you will have to invest time, money, and effort in advertising it.
In promoting your business, you have to get the word out on how unique your business is and how it stands above the rest by highlighting your employee-centric health plans, as well as your customised health solutions to individual health needs.
It helps to lure companies to sign up for your services by conducting a health study on some companies, presenting your finding to them, and then bringing up your fool-proof solutions that will help with employee performance. You must provide concrete numbers and back them up with evidence from past studies and situations. Once you get the approval of a company to sign up for you, stick to giving them only your best services.
Once word gets out that you are a formidable corporate health business, then many other companies will line up for your services. Your reputation will promote your business by itself as long as you just stick to giving the highest quality services and providing more than what your clients demand from you.
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